Google Ads / SEM

Google Ads & SEM for Real Estate and Businesses in the Dominican Republic

Put your listings in front of international buyers actively searching right now.

All Services
  • Campaign Strategy
  • Keyword Research
  • Bid Management
  • Monthly Reports

What's included

  • Campaign Strategy & Setup

    Account structure, campaign types, and bidding strategy designed around your specific goals — leads, calls, website traffic, or direct sales.

  • Keyword Research

    Identify the high-intent search terms buyers use when looking for real estate in the Dominican Republic, filtering out irrelevant clicks from the start.

  • Ad Copywriting

    Compelling headlines and descriptions that speak directly to international buyers — tested and iterated based on click and conversion data.

  • Bid Management & Optimization

    Weekly campaign review and continuous bid adjustments to maximize clicks and conversions within your budget. No set-and-forget.

  • Conversion Tracking

    Proper GA4 and Google Ads conversion tracking so you know exactly which keywords and ads are generating real inquiries — not just clicks.

  • Monthly Reporting

    Clear report every month: spend, clicks, cost-per-click, conversions, and cost-per-lead. Honest assessment of what's working and what's next.

Managing Google Ads campaigns for international clients including businesses in Ireland, and real estate and tourism brands on the Dominican Republic's North Coast.

Consistent results across every season

I've been managing Google Ads campaigns for clients including an international surf school in Ireland since day one — and have maintained consistent results across high season, shoulder season, and quiet periods. The Dominican Republic real estate and tourism market has patterns. Knowing when international buyers from North America and Europe are actively researching, and adjusting campaigns accordingly, makes a significant difference in cost-per-lead. Paid search is the fastest way to get in front of buyers with high intent. Done right, it's also one of the most cost-efficient channels when you're competing against OTAs and large listing portals.

How I work

  1. Discovery & Goal Setting

    Understand your target buyer, geographic markets, budget, and conversion goals. Define what a 'good lead' looks like for your business.

  2. Build & Launch

    Set up account structure, campaigns, ad groups, keywords, and conversion tracking. First campaigns live within one week.

  3. Optimize Weekly

    Review search term reports, adjust bids, pause underperformers, test new ad copy. Active management — not passive monitoring.

  4. Report & Iterate

    Monthly performance report with honest analysis. Strategy adjustments based on data, seasonality, and market changes.

In practice

Atlantic Surf School Ireland

Managing Google Ads since launch — April 2023 to present. Consistent results across seasons, maintained remotely from Cabarete, DR.

Ongoing client.

Managed entirely remotely from Cabarete — proof that results don't depend on geography, they depend on strategy.

Impressions
75,036
Conversions tracked
8,307
Avg. cost per conversion
€1.14
Years managed (Apr 2023–)
3+

Numbers reflect cumulative campaign performance tracked via Google Ads conversion tracking. Optimized continuously — keyword pruning, bid adjustments, ad copy testing, and seasonal budget pacing.

See Full Portfolio →

Ready to start?

Let's talk about your project

Tell me what you're working on. I'll let you know if it's a good fit and what I'd recommend as a first step.