From a $3,000 Mistake to a Website That Works
Patty Yanez Real Estate — Cabarete, Dominican Republic
pattyyanezrealestate.com — rebuilt from scratch with WordPress and Houzez
01 — The Problem
The Challenge
Patty Yanez Real Estate had already invested $3,000 in a website — and had nothing to show for it. The site was functional in the most basic sense, but the design was poor, the user experience was confusing, and it didn't reflect the professionalism of the agency. More importantly, it wasn't generating any leads.
The agency was relying entirely on Facebook groups and personal referrals to find clients — a fragile strategy for a business that needed consistent, predictable lead flow. There was no digital infrastructure in place to reach the international buyers that represent the most valuable segment of the Cabarete real estate market.
02 — The Approach
The Solution
Complete rebuild
Rather than trying to fix what existed, we started from scratch. New design, new structure, new everything. Built on WordPress with the Houzez real estate theme — the same platform used by established agencies across the North Coast. Property listings, agent profiles, advanced search filters, and a bilingual structure ready for both Spanish and English-speaking buyers.
The Difference a Rebuild Makes
Outdated design, incomplete listings, broken functionality, zero SEO.
Professional design, complete listings, bilingual, integrated with international portal network reaching 60+ countries.
"The difference between a website that exists and a website that works."
— Content & PR
Content Creation and Digital PR
Building the website was just the foundation. We also created video content for Patty Yanez Real Estate's social media — including a joint interview with Ninafrika Dance School, one of Cabarete's most recognized lifestyle brands. Publishing on both accounts simultaneously brought new audiences to both brands. This is digital PR done locally — no agency budget required, just strategic connections.
International portal integration
To break the dependence on Facebook groups, we integrated the agency's listings into an international real estate portal network with reach across 60+ countries and 3 million+ active listings. This gave Patty Yanez Real Estate visibility to international buyers from North America, Europe, and beyond — audiences that Facebook groups simply can't reach.
75 active listings now visible to international buyers across 60+ countries
CRM and lead management
We implemented a CRM system to organize and track incoming leads — replacing the informal, scattered approach of managing inquiries through WhatsApp and email. Every lead now enters a structured pipeline, making follow-up consistent and nothing falls through the cracks.
Google Drive organization
Beyond the website, we reorganized the agency's entire Google Drive — property documents, contracts, photos, and listing materials — into a clean, logical structure. A small change with a significant impact on day-to-day operations.
03 — The Outcome
The Result
The agency went from a website they were embarrassed to share, to one they actively promote. More importantly, they went from relying entirely on word-of-mouth and Facebook groups to having a digital presence that reaches international buyers automatically — through a portal network spanning 60+ countries.
The combination of a professional website, international portal visibility, and organized internal systems gave Patty Yanez Real Estate the infrastructure to operate and grow like an established agency — not just a local operation.
"We went from a website we didn't want to show anyone, to one that actually represents who we are."
— Patty Yanez, Owner
04 — Analysis
Why It Worked
Start fresh, not patch
When a foundation is broken, patching it costs more in the long run than rebuilding. We made the call to start over — and the result was a site built correctly from day one.
International reach from day one
Cabarete's real estate market runs on international buyers. Connecting the agency to a global portal network wasn't a nice-to-have — it was the most important lead generation decision we made.
Systems, not just design
A beautiful website is only part of the solution. The CRM, the Google Drive organization, the lead pipeline — the operational infrastructure is what turns a website into a business asset.
Need a website that actually generates leads?
Whether you're starting from scratch or fixing a bad investment — let's build something that works.